Snap Inc Buys La Croix for $200 Million
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LaCroix or La Croix (/l??kr??/) is a soda water distributed by the Sundance Beverage Company, a subsidiary of National Beverage Corp. Originating from G. Heileman Brewing Company in La Crosse, Wisconsin, LaCroix was first produced in 1981.[1] In the United States, often appealing to sparkling water consumers looking for an alternative to an import, LaCroix markets itself as an "innocent" and "all occasion" beverage.
LaCroix is the number one selling sparkling water brand domestically in the United States according to National Beverage.[2] Though no sales records have been publicly released to back this claim, market research analyses provide evidence that support this suggesting a 30 market share, double that of its main competitor, Perrier.[3][4]
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